One of the most common questions I get from pet brand founders is: "How much should I pay a pet influencer?"

I run The Woof Agency, and through our creator platform Pawjourr, we work with over 30,000 pet influencers across Southeast Asia and the US. I see the rates. I negotiate the deals. Here's what pet influencer marketing actually costs in 2026.

I've sat across from dozens of pet brand founders who tell me the same thing: "We tried pet influencer marketing. It didn't work."

And almost every time, the problem wasn't influencer marketing. It was picking the wrong influencers.

In the ever-evolving landscape of influencer marketing, brands often find themselves puzzled by the lack of high-quality creators signing up for campaigns that offer free products rather than monetary compensation.

This misalignment leads to disappointing results, with brands seeing little to no ROI from their campaigns.

This is what we think 2024 holds for the pet industry.

Finding your USPs as a brand.