SOCIAL MEDIA
Organic social media management for pet brands.
Strategy, content pillars, and a monthly calendar, brought to life by creators from our own network and polished by our in-house editors.
Strong Heart Pet Food
Kubi Pets
Petthrive
SOCIAL ACCOUNTS WE RUN
Why Brands Pick Us?
We don’t post for the sake of posting.
Most agencies hand you a calendar. We hand you a point of view on your audience, then build the calendar around it.
(01) WE KNOW PET PARENTS
We've run campaigns with a network of more than 40,000 pet creators through Pawjourr.
We know what pet parents watch, save, and share before we write a single caption.
(02) STRATEGY COMES FIRST
Every account starts with audience research and a set of content pillars.
The calendar follows the strategy, never the other way round.
(03) REAL PEOPLE, NOT STOCK
Real pet parents from our own network make the content, so your feed looks like the content your audience already follows.
(04) IN-HOUSE CAPABILITIES
We have in-house designers, video editors, and a strategist who understands social media and pets to ensure every piece of content that goes out meets a high standard.
How we think about content
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How we think about content 📸
Our Process →
Every post starts with a reason.
We research what your customers care about, turn those insights into content, and use performance to decide what comes next.
Step 01: Research your brand and customers
We use AI tools and our own research process to explore forums, Reddit, Google, and Amazon reviews. We look at how customers describe your products, what they value, and what holds them back.
Alongside competitor research, this helps us understand where your brand stands and what makes it different.
Step 02: Build a strategy around the right audience
We define your ideal customers, what influences their decisions, and why they would follow your brand.
We assess relevant trends and choose formats that fit the message, whether that means an educational carousel, an entertaining video, or a closer look at your brand.
Step 03: Real people; not AI or stock
We work with creators from our network of 40,000+ to produce lifestyle photography and videos with real pets and their people.
The strategy guides each brief, including who appears, the product story, and the hooks we test. We plan organic and paid content around their different roles.
Step 04: Edit, Publish & Reporting
Our in-house editors consider pacing, music, typography, and platform formats to make each story clear and keep people watching.
We manage publishing and community responses, and plan activities such as giveaways when they support your goals.
Step 05: Learn from performance
We review results against your goals and use them to shape the next round of content. We recommend running social content alongside paid media to extend its reach and test ideas with specific audiences.
When we manage both, we assess organic and paid performance separately, then use the findings to refine the messaging, formats, and creative.
Pet parents trust pet parents.We turn that trust into content your brand can use.
We bring together pet creators, social strategy, and paid testing to show why your product belongs in everyday life.
Client: Strong Heart Pet Food
BEFORE: Mainly stock and static images
AFTER: Creator-led, showing pet owners
Client: Petthrive
BEFORE: Mainly stock and static images
AFTER: Integration into everyday’s routine