The Agency Built For Pet Brands.

THE WOOF AGENCY has worked with hundreds of pet companies to craft their strategy and marketing campaigns.

We know that not all pet products are made the same - our clients love us because we speak their language, and have deep insights and expertise to scale their brand to the next level.

At Woof Agency, we are brand architects who are pet parents too.

Speak to us today

our clients

  • Purina
  • Simmons Pet Food
  • Mars
  • Companion Energy
  • Instinct Pet
  • Swedencare
  • A Strong Heart
  • Your Pet's Kitchen

Sound Familiar?

The Challenges Pet Brands Face

"We don't have the bandwidth."

Small team, too many channels, not enough people. You need a partner who can execute, not another plate to spin.

"We need someone who gets pets."

Tired of educating generalist agencies about the category. You need a team that already understands pet parents.

"We can't find the right creators."

No influencer relationships, no way to find vetted pet creators at scale. Cold outreach is slow and inefficient.

"We need to know what works."

Data-driven decisions on content, creators, and channels. Not guesswork. You want measurable results.

Arrow pointing right

If this sounds like you, we will vibe 🫶🏻

01. You need full-service management.

02. Marketing is one of the top priorities.

03. You are ready to invest at least $5,000 a month into marketing

04. You have established product-market fit.

Chat With Us >

Our services

INFLUENCER MARKETING CAMPAIGNS

  • KOL & KOC campaign strategy

    Creator sourcing & vetting

  • Campaign management & reporting

  • Performance tracking & ROI analysis

PAID MEDIA MANAGEMENT

  • Google Ads (Search, Shopping, Display)

  • Meta Ads (Instagram & Facebook)

  • TikTok Ads & Spark Ads

  • Budget optimization & scaling strategy

SOCIAL MEDIA MANAGEMENT

  • Platform strategy (Instagram, TikTok, Facebook)

  • Content calendar & planning

  • Community management & engagement

  • Monthly reporting & insights

Content Creation / UGC

  • Branded content production

  • Pet photography & videography

  • Ad creative development

  • Street interviews, unboxings & creator content

Case Studies

  • @minihersheybar.k

    PBS Nature

  • bambi.dachi

    Swedencare

  • Tailspring

  • WAHL Pet

  • DERMATRIX®️

  • Anker Pet

  • Nestle Purina Pet

  • Balanced Breed x CVS

  • @luxmondi

    Nestle Purina

  • Zesty Paws

  • @chaitotherescue

    P.L.A.Y.

  • Loveabowl

  • Kubi Pets

    Kubi Pets

  • Pet Lovers Centre

  • Petthrive

  • HICC Pet

View All Case Studies

on the news.

our community.

Here’s a round up of some of the brands hiring on Pawjourr right now! Your next collab could be one application away 🐾 👉 www.pawjourr.com #pawjourr #pets #petjobs #hiring #petbrands
This one’s for every pet mom who loves unconditionally, no questions asked 🥹 Hope your mother's day was extra special 💛 *Featuring the most adorable fur babies from our amazing creator fam*
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I would like to speak to past me immediately😾
🚨GIVEAWAY ALERT🚨 To celebrate the launch of @boostpetfood , we are partnering up with them to giveaway their range of food toppers! 💕 Here’s how to join the fun: 1️⃣ Follow @boostpetfood & @pawjourr 2️⃣ Like this post 3️⃣ Comment whi
If your pet had merch, this would be it 🥸❤️ We’re picking 6 winners to gift custom stickers of their pets this April, in collaboration with #pipsqueakpet 🐶🐱 Here’s how to join the fun: 1️⃣ Follow @pipsqueak.pet & @pawjourr 2️⃣ L
The right music can set the right tone for your video✨ Save this post for BGM recommendations🎧🎶 #pawjourr #pawjourrcreator #music #bgm #trendyaudio
YOU asked…WE delivered! How many Pawjourr creators have the same name?🙀🐶🐾 #PawjourrCreators