Full‑funnel growth,
built for pet brands.
Five disciplines that plug together — from brand strategy and creator sourcing to paid media and always‑on content. Take one, take them all.
We meet your team where it is today.
30k+
Pet creators in our network
$40M+
Ad spend managed annually
100+
Content assets produced / month
Influencer Marketing
Identify the unique selling proposition (USP) of your product or service.
Develop two content ideas for you to choose that amplify your brand story.
End-to-end management of all influencers, including talent contracting & payments.
Social Media Management + Paid Media
We will have a kick-off to understand your brand, goals, and personality.
From there, we will plan a social media strategy for your brand on Instagram with original content from our in-house designers.
A brand audit on all messaging and content pillars to ensure relevance to the audience.
Content Creation
Identify the unique selling proposition (USP) of your product or service.
Develop two content ideas for you to choose that amplify your brand story.
Access the top 1% of creators who produce great-quality content for UGC.
1 round of content review. Perpetual global usage rights.
12 yrs+
Average senior‑team experience
Strategy & Growth
As your growth partner, we will appoint an account manager to be the ongoing team lead and point of contact and will direct and drive all marketing efforts, including (but not limited to):
Digital thought leadership and brand management support;
Identification of opportunities or gaps in current efforts;
Orchestrator for integrated strategy and cross-channel information sharing;
Full-funnel approach toward achieving business goals
01 — Influencer Marketing
Creators as a performance engine.
Vetted pet creators matched to your brand via Pawjourr. We run KOL and KOC programs end‑to‑end — sourcing, briefs, rights, shipping, tracking, whitelisting.
Creator matching
Proprietary data on 30,000+ pet creators — species, audience demo, past performance.
Whitelisting & ads
Turn top-performing creator content into paid ads under creator handles.
Performance tracking
Dashboard-grade reporting with GMV, CAC, EMV, and creative-level insights.
Ops & fulfillment
We handle sampling, contracts, rights, and timely creator payouts.
“This is exactly what we needed to help jump-start this launch. The user-generated content is so good.”
- Jeremy, Balanced Breed
“We are impressed by the number of influencers Woof Agency has engaged. We will be sharing with our brands how powerful social influencers can be.”
- Valerie, Pet Lovers Centre
“Woof Agency has made it easy for me to find the right creators for my marketing campaigns. It also helps me to understand and learn about the market.”
- Vivian, Anker