Transforming Dairy: Tailspring’s Pet Goat Milk Products Debut in the USA Market

CONSUMER | PET FOOD

The Client

Tailspring is part of Meyenberg, America’s favourite goat milk since 1934.

The Brief

  • Myenberg is America’s favorite goat milk, but the pet industry is a new space for them.

  • It’s an exciting but also a crowded market. With zero brand awareness, their challenge is to establish a distinct brand identity, raise awareness, and navigate the competitive pet industry to connect with their target audience effectively.

As a new product, it is important to establish thought leadership and gather social proof from pet owners for credibility.

  • Our strategic approach to helping Tailspring in its journey to establish a strong presence in the competitive pet market was twofold.

  • First, we engaged pet and human influencers renowned in the nutrition space, leveraging their expertise to endorse and promote Tailspring's products. This not only lent credibility to the brand but also helped in reaching a more discerning audience.

  • Second, we fostered a sense of authenticity and trust by collaborating with everyday pet owners who trialed and shared their honest reviews of Tailspring's offerings on social media.

  • By combining expert endorsements with genuine user experiences, we not only enhanced brand building but also created valuable social proof for Tailspring, ultimately driving brand awareness and trust in their products.

The Solution

440k

IMPRESSIONS

ENGAGEMENT RATE

1.01M

COMBINED REACH

4.5%

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