Bark & Roll: PBS Nature Teams Up with Dog Influencers for 'Dogs in the Wild' Season 2 Activation

ENTERTAINMENT | DOCUMENTARY SHOW

The Client

Dogs in the wild is produced by PBS Nature, a WNET organisation.

The Brief

  • PBS Nature, with the launch of "Dogs in the Wild" Season 2, is seeking an engaging and fun activation strategy that involves dog influencers.

  • The challenge at hand is to harness the appeal of these influencers to create an interactive campaign that not only captures the attention of viewers but also encourages and boosts viewership of the new season, thereby enhancing the overall impact of the show in an ever-competitive media landscape.

How can we make documentaries fun to watch again?

  • We recognized the universal appeal of dogs and leveraged their charm to create an engaging activation for PBS Nature's 'Dogs in the Wild' Season 2.

  • Our strategy involved collaborating with dog influencers who showcased their pets having a blast while watching the new season, mirroring the wild and adventurous experiences of their on-screen relatives.

  • By capturing these moments of genuine intrigue and enjoyment, we successfully harnessed the contagious enthusiasm of dogs to generate buzz and excitement around the show.

  • This innovative campaign not only heightened viewer engagement but also encouraged a broader audience to tune in and experience the wonder of nature alongside their furry companions, achieving PBS Nature's goal of enhancing viewership and making a lasting impact.

The Solution

154.3k

IMPRESSIONS

ENGAGEMENT RATE

1.27M

COMBINED REACH

14.65%

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