When Playtime Goes Viral: 60% Engagement for Cheerble’s Smart Dog Toy
RETAIL | TOYS | TECHNOLOGY
The Client
Cheerble is a pet lifestyle brand on a mission to make playtime smarter and more fun. Known for their innovative and interactive pet toys, they focus on creating products that keep pets happy, active, and mentally engaged.
The Brief
For the launch of their new Wicked Ball SE, Cheerble wanted to create buzz and show the product in action with real, playful dogs.
Their goal was to highlight how the ball’s interactive features, durability, and motion-based play could enrich a dog’s daily routine, helping owners keep them active and engaged with minimal effort.
We activated 10 dog influencers from our US creator network—focusing on quality of content over just follower size.
These creators were selected for their ability to capture candid, fun, and high-energy pet moments.
Each influencer was tasked to produce an Instagram Reel showing their dogs interacting with the Wicked Ball SE in real-life play scenarios.
From zoomies in the backyard to indoor obstacle fun, the content brought out the personality of each pet while showcasing the product’s smart design.
The Solution
The Result
By prioritizing content quality and creator-audience fit, we helped Cheerble achieve an average engagement rate of 60%, driving strong interaction and interest from pet owners across the US.
This campaign proved that when it comes to pet products, authenticity beats follower count every time.
Check out some of the posts 👋
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@ wakanda_shihtzu
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@derick_the_jug
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@two_sassy_floofs
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@snugglepax
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@layla.thedood
