Photo credit @nugget_thefoxpom

Photo credit @nugget_thefoxpom

Campaign Brief

Company Info: The Woof Agency is Asia’s largest & leading pet influencer marketing agency. Till date, our growing community has more than 1,500 pet influencers with a combined reach exceeding 15M across 40 markets!

Our platform allows brands to work with pet owners through product/service sponsorship in exchange for shout-out on the pet influencer’s Instagram! We also have paid campaigns every now & then!

We have worked with more than 40 brands, including Nestle Purina, Aon Insurance, Pet Lovers Centre & many more.

What do you need to do / Talking points:

  • Upload a #Throwback picture of a campaign you did with us and share about your campaign experience with us.

  • As platform promoting products discovery, we advocate genuine reviews and urge that pet owners only apply for campaigns they are 100% comfortable with.

  • Pet owners should also act as the gatekeeper for their pet as each furkid differs & what works for your pet might not work for mine.

  • Tag a brand which you think should work with us!

  • Include @thewoofagency on your bio and get your pals to join us!

Reimbursement: Selected pet influencers will receive USD$5 cash token of appreciation.

Minimum requirements:

  • You will need to be a pet influencer under us. If not, sign up here for free!

  • No min followers on Instagram.


  • 1 Instagram post, based on the talking points above.

  • Follow @thewoofagency and include @thewoofagency on your bio.


  • Tag @thewoofagency

  • Hashtag #thewoofagency #twa #ad


If you are keen to be part of this campaign, please register your interest here.