Visit their website at

Visit their website at

Campaign Brief

Objective: The Paw Chef is looking for pet influencers to talk about their brand & products. They believe in providing a wide variety of human-grade food - your dog will get all the nutrition he needs, spread over each week or two, while exciting his/her tastebuds!


  • Let your followers know that there is a 20% for 1st orders. Just DM them on Instagram, or head over to their website to order!

  • A personal review after trying out their products.

Reimbursement: Selected influencers will be given 5 - 7 days worth of sponsored customised dog food. Owners can even choose the type of ingredients they want!

A flat delivery fee of $15 applies. If not, influencers can opt for self-collection for free.

Minimum requirements:

  • You need to be a pet influencer under our network. Sign up here for free! :)

  • No minimum followers on Instagram.

  • Influencer is based in Singapore.


  • 1 Instagram post upon receiving the sponsored products.

  • 1 Instagram post after completing the trial period.

  • 1 Product review via DM Instagram/email. Review will be posted on their website.


  • Tag @thepawchefsg and @thewoofagency

  • Hashtag #thepawchefsg, #thewoofagency & #sponsored


If you are keen to be part of this campaign, please register your interest here. Do note that only selected influencers will be notified. Influencers will need to send all final images to at the end of the campaign.