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Campaign Brief

Product Information: Purina ONE cat food expertly combines natural, high quality ingredients to create nutrition that can lead to visible differences in your pet’s health everyday for a lifetime.

With 0% fillers, no artificial flavors or preservatives, and essential nutrients, Purina ONE provides purposeful nutrition for lifelong whole body health.

Purina One helps to enhance your cat’s overall health with the 6 signs of health:

  • High Energy and Vitality

  • Healthier Digestion

  • Immune Health

  • Shiny Coat and Healthy Skin

  • Dental Health

  • Bone and Joint Health

With Purina One, you should be able to notice a visible difference in your cat’s health within 21 days!


  • A picture of your furkid eating the Purina One kibble, with a pack shot of the sample kit in the background

  • A personal review after trying out the product.

  • Encourage your followers to take on the #21DaysChallenge and redeem the sample kit at

Reimbursement: Selected influencers will receive 1 Purina ONE 7-day sample kit (7 x 50g) for their furkid to try. Free Shipping.

Flavours: There are 3 variants, you can refer to them here.

Minimum requirements:

  • You need to be a pet influencer under our network - you only need to sign up once.

  • Min. 100 followers on Instagram.

  • Influencer is based in Singapore.

Deliverables (either or):

Option 1:

  • 1 instagram post on your review after your furkid has tried the products - post should include your furkid eating Purina One with a packshot of the sample kit in the post.

Option 2:

  • Email your personal review to us ( for Purina’s marketing purposes (IG handler will not be released)


  • Tag @petsplacepurina @thewoofagency

  • Hashtag #PurinaONeCatSG #thewoofagency


If you are keen to be part of this campaign, please register your interest here. Whilst stock lasts.