Visit their website at:

Visit their website at:

Campaign Brief

Objective: B2KPet is looking for pet influencers to review one of the brands under them, Primal Freeze-Dried Formula. Primal Formulas offer the convenience and benefits of a well-balanced, safe and wholesome raw-food diet without having to grind, chop, measure or mix the ingredients yourself. 


  • Take a picture of your furkid with the Primal Starter Kit (no mixing with other brands)

  • A personal review after trying out the products!

Reimbursement: Each petfluencer is entitled to 1 box. You will receive 10 trial samples (green for dog, pink for cats) in each box.

A flat delivery fee of $4 applies. Self collection @ The Woof Agency’s office is free.

Minimum requirements:

  • You need to be a pet influencer under our network. Sign up here for free! :)

  • Min. 500 followers on Instagram.

  • Influencer is based in Singapore.


  • 1 Instagram post upon receiving the sponsored products.

  • 1 Review on The Woof Agency’s Google on your campaign experience with us.


  • Tag @b2kpet, and @thewoofagency

  • Hashtag #b2kpet, #primalpetfoods, #thewoofagency & #sponsored


If you are keen to be part of this campaign, please register your interest here. This is a first-come-first serve basis campaign so it will end once all products are mailed. We will send out all products every Friday.