Vigor & Sage


The Client

Pet Lovers Centre (PLC) is collectively the largest and only pet care retail chain in South East Asia. PLC was founded in 1973 as open Singapore’s first shop to offer everything a pet could ever need.

Currently, PLC has 68 stores in Singapore, 39 in Malaysia and 14 across Thailand, Vietnam and the Philippines.


Fine Dining with Herbs

Pet Lovers Centre worked with us to promote their latest VIGOR & SAGE series for dogs and cats.

VIGOR & SAGE combines this ancient wisdom with modern science. Creating tasty recipes using the purest natural ingredients enriched with beneficial herbs.

This holistic, balanced approach has led to an entire range of complete foods. The full force of nature for the physical and mental well-being of dogs and cats.





Engagement Rate 🔮

~ 80,000

Combined Reach 📱

~ 9,500

Likes ♥️

~ 500

Comments 💬


#PetLoversCentre #PLCSG #ThePetSafari