What is Pet Influencer Marketing?

Influencer Marketing has become a big thing - now pet influencer marketing is the biggest thing because pets tend to perform better on social media. It works the same way as any other influencer marketing campaigns, just that instead of working with human personalities, you work with pets instead!

What does it mean for my pet, as a pet influencer, to join THE WOOF AGENCY’s network?

We get to cuddle yo- , oops! Well, when you join THE WOOF AGENCY as a pet influencer, you are essentially part of the family! When a brand approach us for pet influencers marketing, our internal AI-system will select and curate the right profiles based on the campaign’s KPIs and requirements. If you are selected, our social media team will get in touch with you.

If my pet joins your network, does this mean that he/she is exclusive to THE WOOF AGENCY?

No, we operate on a non-exclusive relationship with all our pet influencers. This means that you can still accept sponsorship and take on campaign invites from other brands & agencies.

Are there any criteria on who can join THE WOOF AGENCY as pet influencer?

We only accept profiles which are fronted by the pet - if you are not sure what this mean, check out some of the pet influencers accepted into our network here. Your profile also needs to be public. For now, we accept all pets - dogs, cats, bunnies, hamsters from all countries as we operate globally.

What’s the difference between exclusive invites & general campaigns?

THE WOOF AGENCY acts both as

(a) an agency, where we manage end-to-end campaigns for our client. Usually, this involves very specific criteria such as the demographics of your followers. Our internal AI-powered system will analyse and send exclusive invites to influencers who meet the campaign needs.

(b) a platform, where we connect brands who are looking for influencers to review their products and/or services in return for product sponsorships or a small fee. All influencers can apply for campaigns here, but only shortlisted profiles will be notified. This is usually suitable for nano and micro influencers, where your followers count is less than 100K.



What services does THE WOOF AGENCY offers?

We are a full-service influencer marketing agency, reserved exclusively for pets. We provide an end-to-end solution for your influencer marketing campaign, and uses an AI-powered system to analyse our influencers’ profiles and their followers. This allow us to accurately curate and propose the profile most suitable for your campaign needs.

Here’s our media kit if you are keen to find out more.

What is the difference between engaging THE WOOF AGENCY as an agency vs. a platform to list your campaigns?

As an agency, we provide data points of the influencers (such as where their followers are from) and advise on content strategy, virality, quality check on the content and basically, manages the entire process for you. At the end of the campaign, you will also receive a post-campaign report on how well your campaign did. The minimum budget to engage us at an agency level is USD1,500.

As a platform, we provide a network of influencers across the world to review your products. You are able to determine the criteria for each campaign & there will be a dedicated account manager assigned to you. However, we do not provide any data points of the influencers, and each campaign is limited to 10 influencers.

This is suitable for SMEs and business owners who have limited marketing budget and/or are simply looking for influencers to review their products in exchange for product sponsorships or a small fee.


If you have any other questions, feel free to drop us a message at hello@thewoofagency.com.