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Campaign Brief

Background Information: Made from all-natural ingredients, Snappy Cat Tofu Litter is a lightweight litter with naturally fast clumping that leaves behind nice solid clumps for easy scooping. Even on its own, tofu is an incredible counter to the smell of ammonia in cat urine, but cat owners who prefer a scented and more colorful variety can always enjoy Snappy Tofu in green tea, lavender and peach fragrances.

With its lightweight and sponge-like absorbency, this paw-friendly formula is designed to provide the ultimate comfort to your little ones as they go about with their bathroom business.

Key benefits:

- Made from All-Natural Ingredients
- 100% Biodegradable
- Ultra-Lightweight Tofu Pellets
- High Absorbency
- Superior Odor Control
- Non-Tracking Formula
- 99% Dust Free
- Paw-Friendly Tofu
- Available in five varieties: Original, Green Tea, Lavender, Peach, Charcoal

What to include in your post:

  • Detailed experiential written review of the product

  • Direct traffic to CatSmart’s online and offline stores

  • Preferably a video post

Reimbursement: Selected influencers will receive 2x7kg bags of Snappy Tofu Cat Litter (worth S$27.80).

Shipping fee of $2 applies.

Minimum requirements:

  • You need to be a pet influencer under our network - you only need to sign up once.

  • Minimum 500 followers

  • Influencer is based in Singapore.


  • 1 Instagram post within 2 weeks upon receiving the sponsored products.


  • Tag and @thewoofagency

  • Hashtag #catsmartsg #catsmart #snappytofu, #thewoofagency & #sponsored

If you are keen to be part of this campaign, please register your interest here. Only selected influencers will be notified.