An Open Letter from our Co-Founder


Hey hooman,

It's been a while since you joined, and I just want to say - thank you. 

When Tay and I started THE WOOF AGENCY, we only have one thing in our head - to make the world a better place for pets. 

For our first 300 pet influencers, I DM-ed them personally over Instagram. I remembered thinking, "why would anyone want to join us?". Fast forward to less than a year, we have grown to a community with more than 1,000 pet influencers across 30 countries, and with a combined reach exceeding 10million. And this number is growing. 

If you search #thewoofagency on Instagram, we have more than 5,000 posts from you guys. We are a 5/5 on Google & Facebook reviews, and each time I see a mention of @thewoofagency on your Instagram bio, I might have pinch myself a little (just to make sure I'm not dreaming). 

Our pet influencers have always been the core of the company - yes, we are guilty as charged to put our influencers over clients at times. But we know how it feels to be a pawrent. We only want the best for our child, and there's absolutely nothing wrong with that. 

We've built this company by listening to our pet owners because we value this community above anything else. 

If you have any feedback, questions or what you want to see from us, drop us an email at, which is personally managed by me (yes, I don't have a personal email). 

I hope to speak to you in person one day, and remember to say hi to your furkid for me!

Jane Peh, co-founder of THE WOOF AGENCY

The Woof Agency