What does it take to make your pet an influencer?
We have all heard of the success stories featuring prominent social media influencers who go on to become glamorous celebrities. Now, a new trend has been making waves within the influencer circle, and this trend features our furry friends that everyone adores: pet influencers.
Pet influencer marketing has been on the rise lately, and it’s no wonder why. After all, everyone loves animal photos and videos. Online content that features animals—be it animals showing off their cuteness, or performing a unique trick—are almost guaranteed to become viral.
Furthermore, the pet industry worldwide has constantly been growing. There is a rise in diversity of pet products, and pet owners are also willing to spend more on their pets. Supply meets demand, and in fact, much research has shown that this is one of the only few industries in Asia that will experience brisk, massive growth annually.
So what does it take to hop on this bandwagon? Can any owner make their pet a potential dog influencer or cat influencer, and should you do so? Here are some words of advice that you should consider before making the decision to catapult your pet into the world of “petfluencers”:
1. Be natural, not forceful.
The most important thing to know as a pet owner is that you should never force your pet into doing something it doesn’t like. Some pets, such as the popular pup influencers online, are more outgoing, either due to their young age or their naturally active personalities. However, others are quieter and might even be camera-shy.
If your pet is just naturally shyer than others, it is important to not force it to become a pet influencer just because you want it to. Even if your pet is already a budding pet influencer, it is also advisable to not coerce or force your pet to do anything it is scared of or dislikes, such as wearing clothes or interacting with other pets.
What makes many pet influencers so successful is the natural and genuine style of their social media accounts—animals do not have to force themselves to be cute most of the times because they naturally are! Remember that your animal-loving audiences will also be able to detect whether your pet is unhappy or unenthusiastic.
2. Be aware of the products and services available.
There are many types of pet products and services out there, but as a pet owner, it is important to not get overly excited about allowing your pet to try all forms of products and services available.
When a company approaches you and offers your pet its products and services, be sure to understand what exactly is the company offering, and if the product or service will truly be beneficial to your pet before allowing your pet to try and recommending the product on its social media pages. For example, certain pet foods might contain ingredients that your pet is allergic to.
3. Invest wholeheartedly into your pet.
Most importantly, one should always invest wholeheartedly into your pet. Taking good care of your pet is not an easy task, but it is essential to be a responsible and loving pet owner. You should not have a pet just for the sake of making it cash-rich and famous. In fact, most successful “petfluencers” and their owners did not start out on social media with the intention to become popular.
Furthermore, any successful “petfluencer”’s owner will also tell you that not everyone can make their pet a viral sensation online. It is a huge emotional and monetary investment to catch up with the latest trends and create carefully curated content, and it will not be possible if one is not truly dedicated to taking care of your pet.
Overall, it is of utmost importance to be a responsible and loving pet owner before taking the decision to launch your pet into the world of social media. Your pet should enjoy the process of doing so just as much as you do!